Employer branding
Unlock the psychology of effective employee engagement.
Beer and pizza with a side of lunchtime pilates?
Today, building an employer brand is about much more than cultural gimmicks. Developing a robust internal communication strategy that demonstrates a deep understanding of your people and their underlying psychology is crucial.
Crafting business cultures that are both authentic and inspiring, we help elevate your organisation above the rest. Attract top talent to your open roles, and foster a culture your people are proud to be a part of.
What we deliver
Tapping into the power of communications psychology and behavioural economics, our team of experts will uncover what makes your employees tick - using these insights to drive positive company-wide change. Services include:
Employer brand & values
Struggling to retain talent? It’s time for an employer brand switch up. We delve into exactly what makes you unique, ensuring your company messaging stands out in candidate-driven markets.
Company
values
Too often, company values merely pay lip service to platitudes. We build value concepts that inspire shared behaviours - from the factory floor to the boardroom.
Employee engagement
Our Scientific Board has extensive knowledge of 300+ cognitive biases. We hone in on exactly what motivates your employees, crafting internal comms strategies built to align and engage.
Change management
Leveraging behavioural economics, we develop change strategies for complex organisations, workshopping with stakeholders every step of the way.
Internal communication planning
Make every internal communication count. With our deep expertise in psychology, we take a rigorous approach to your IC strategy - ensuring you avoid communication overload and complexity.
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
case studies
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
case studies
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
case studies
Our
work
Blatchford
Multi-channel campaigns for life-changing products.
JLR
Driving a return on ad spend of over 400%.
Connex Partners
Creating a sophisticated marketing strategy from scratch.
Ready to transform your employer branding with psychology?
Our thinking
4 Big Challenges for Brands in 2024 And How to Solve them with Psychology
From underwhelming messaging to overly complex data, learn how to solve the toughest brand challenges with psychology.
[Blog] The Elaboration Likelihood Model
Discover what a psychological model developed in 1980 can teach us about messaging cut-through today.
[Blog] The Framing Effect: Spotlight on a Cognitive Bias
How does the framing of a communication determine its impact? Learn about the key aspects of a classic cognitive bias.
[Blog] Unlocking Marketing Shortcuts
A deep dive into how heuristics (mental shortcuts) influence decision making - with lessons from Aldi and Liquid Death.
More services
Our services are driven by powerful psychology and guaranteed to deliver lasting results.
Let’s start the conversation
Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.
Alternatively, you can reach out to us at:
Birmingham: +44 121 368 7521
London: +44 20 4586 1470