The Cognition definition of digital marketing is pragmatic:
Digital Marketing is knowing how to create extraordinary brand experiences through the tactical use of digital technologies and channels.
While the definition is easy to understand, delivery is harder to achieve.
The proliferation of new technologies is taking pace at unprecedented speed. According to the 2018 Martech 5000, between 2011 and 2018 an extraordinary 6,829 marketing technologies had been developed with the number increasing by almost 30% in the past year alone.
Building effective digital strategies out of this level of complexity requires a blend of data-driven marketing, psychology and the ability to distil technological solutions into actionable tactics.
With Digital Thinking as the foundation of everything we do, our in-house digital marketing capabilities include:
- Strategy and Consultancy
- Cognition Academy
- Website Design
- UX and UI
- Website Development
- Paid Search (PPC)
- Search Engine Optimisation (SEO)
- Paid Social
- Social Media
- Content Creation and Management
- Conversion Rate Optimisation (CRO)
- CRM Software
- Data and Analytics