Strategy & planning
Tap into the strategic expertise of leading marketeers and psychologists.
Marketing without strategy is aimless. Strategy without psychology is hopeless.
As one of the only agencies who create rigorous marketing strategies fully-backed by psychology, our expertise is inimitable.
We achieve this through our proven methodology, The Cognition Brain. Every strategy we create is built on three simple yet powerful principles: Data, Story and Engagement. With data, we have clear direction. With a story, we have emotion. And with engagement, we drive action.
Our unique approaches are adept at working across all three of these key areas, delivering the direction you need to position your business ahead of the curve.
What we deliver
Our expert team has decades of experience in developing unique, psychology-led strategies. These include:
Digital marketing strategy
We’ll take your desired results and work backwards. Using our proven Cognition Brain methodology, we create impactful strategies that deliver on specific business objectives.
Campaign strategy
Fusing psychology with creative. We deliver campaigns that cut through, resonating with specific audiences in saturated markets, elevating you above the noise.
Content strategy
Our content specialists craft far more than words on a page. We build content experiences that run through funnels, across channels, and deep within the minds of your audience.
Demand generation
Reinforced by proven psychological principles, we generate purposeful demand when it matters most. When your ideal customers are ready to buy, you’ll be their first port of call.
Fractional CMO
Advance your marketing leadership capabilities, without the C-suite salary. We deliver award-winning clarity, simplicity and value across multiple business areas.
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
case studies
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
case studies
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
case studies
Our
work
Blatchford
Multi-channel campaigns for life-changing products.
JLR
Driving a return on ad spend of over 400%.
Connex Partners
Creating a sophisticated marketing strategy from scratch.
Ready to develop a market-leading strategy?
Our thinking
[Guide] 4 Big Challenges for Brands in 2024 And How to Solve them with Psychology
From underwhelming messaging to overly complex data, learn how to solve the toughest brand challenges with psychology.
[Blog] The Elaboration Likelihood Model
Discover what a psychological model developed in 1980 can teach us about messaging cut-through today.
[Blog] The Framing Effect: Spotlight on a Cognitive Bias
How does the framing of a communication determine its impact? Learn about the key aspects of a classic cognitive bias.
[Blog] Unlocking Marketing Shortcuts
A deep dive into how heuristics (mental shortcuts) influence decision making - with lessons from Aldi and Liquid Death.
More services
Our services are driven by powerful psychology and guaranteed to deliver lasting results.
Branding & creative
The greatest brands are built from psychology and creativity.
Employer branding
Unlock the psychology of employee engagement.
Research & insight
Unlock competitive advantage, with research facilitated by world-leading psychologists and data scientists.
Let’s start the conversation
Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.
Alternatively, you can reach out to us at:
Birmingham: +44 121 368 7521
London: +44 20 4586 1470