Where branding and marketing meet psychology.
Cognition is the only UK agency to combine marketing with a mastery of psychology.
Every day, millions are wasted on ineffective digital marketing. Content and tactics that have minimal impact on audiences. Meaningless metrics that don’t stack up in the boardroom.
More than ever, brands need psychologists on their side to succeed. Psychologists who can partner with strategists and creatives to truly influence customers and turn cognitive science into commercial results.
But accessing this talent is hard. While many agencies claim to use psychology, most can only pay lip service to it.
Cognition is different.
We have all the expertise you need in one place. We are the only agency to have our own Scientific Board composed of psychologists, behavioural scientists and neuroscientists. When these cutting-edge researchers partner with our world-class marketers, the results are profound.
Our services
We stand apart from commoditised ‘performance’ marketing.
Our services span four areas - each driven by powerful psychology and guaranteed to deliver lasting results.
Research
& insight
Still relying on dated personas? We provide untapped insights into your audiences, using pioneering psychology.
Strategy
& planning
There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.
Brand
& creative
Tired of subjective guesswork? Our creatives combine deep expertise with a rare understanding of behavioural science.
Employer brand
Employer branding is non-negotiable. We help you apply psychology to recruit and retain the best talent.
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
case studies
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
case studies
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
case studies
Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.
case studies
Our
work
Blatchford
Multi-channel campaigns for life-changing products.
JLR
Driving a return on ad spend of over 400%.
Connex Partners
Creating a sophisticated marketing strategy from scratch.
Transform your brand and creative with psychology.
Our
thinking
[Guide] 4 big challenges for brands in 2024 and how to solve them with psychology
From underwhelming messaging to overly complex data, learn how to solve the toughest brand challenges with psychology.
[Blog] The Elaboration Likelihood Model
Discover what a psychological model developed in 1980 can teach us about messaging cut-through today.
[Blog] The Framing Effect: spotlight on a cognitive bias
How does the framing of a communication determine its impact? Learn about the key aspects of a classic cognitive bias.
[Blog] Unlocking marketing shortcuts
A deep dive into how heuristics (mental shortcuts) influence decision making - with lessons from Aldi and Liquid Death.
Our culture
More than a marketing agency.
We are psychologists, neuroscientists, artists, playwrights and published authors. But more importantly, we’re the kind of people you want to do business with. Endlessly supportive. Occasionally challenging. Always inspiring.
Let’s start the conversation
Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.
Alternatively, you can reach out to us at:
Birmingham: +44 121 368 7521
London: +44 20 4586 1470