Case study:
“Cognition delivered a comprehensive marketing strategy that exceeded our expectations. They are highly recommended.”
Ian Cross, Director of Sales & Marketing, The Belfry
Learn how we helped a world famous golf and leisure resort improve its national profile and promote its conferencing facilities to a business audience.
The business
The Belfry is a world-renowned golf and leisure resort, famous for hosting the Ryder Cup more times than any other venue.
With three golf courses, a 324-room hotel, five bars and restaurants, a spa, nightclub and extensive conference facilities the Belfry is a comprehensive resort for both business and pleasure.
The challenge
Cognition was engaged to provide a fully integrated service for the resort including PR, marketing and digital. The PR strategy had to meet a number of objectives including leveraging the resort and its facilities nationally, promoting The Belfry’s conference facilities to a business audience, promoting leisure breaks to families and couples and the launch of the hotel’s ‘Dine’ offering.
The solution
Cognition successfully promoted The Belfry to all audiences, smashing targets with a programme of tactical events including:
A local guerrilla launch campaign for ‘Dine’ that significantly boosted food sales in The Belfry’s five restaurants
A Belfry experience day for Corporates and Brokers increasing conference sales for a 4 month period
The successful launch of the ‘Belfry Banger’ and ‘Belfry Blend’ brands
Promotion of the new Executive Chef gaining coverage in nationals, regionals, trade and the food press
Positive reviews in the Times and Cotswold Life gaining extensive coverage and significantly increased room bookings
Reader offers and competitions in a wide variety of lifestyle media including the Times, Daily Mail, The Sun, Glamour, Marie Claire, Father’s Quarterly and Select Living as well as a series of regionals
“Cognition helped us to redefine our offering and raise our profile as a leading venue for business and pleasure.”
Ian Cross, Director of Sales & Marketing, The Belfry
The results
A strong mixture of in-person events, product development and a comprehensive PR strategy led to a number of fantastic results for the venue, including:
• A boost in food and conference sales
• A more prominent national profile and increased hotel bookings
• Increased revenue and new avenues to future growth
Get in touch today
Learn more about our psychological approach to marketing and how our services are informed by scientific expertise.
Our blend of digital marketing, psychology and technology, is delivering tangible value to SMEs and global corporations in territories as diverse as the UK, Europe, the Americas, Russia & Asia.
They can also deliver value to you.
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Case Studies
