Case study:
"Not only did we have a record number of enquiries in January (15% higher than the previous record in October) but Cognition has also generated and secured four additional events exceeding the average budget. Our SEO is delivering like a dream."
Holly French, Brand & Marketing Manager, Glaziers Hall
Find out how we helped Glaziers Hall increase business by over 23% in one year alone.
The business
Glaziers Hall is a unique conference and event venue in London Bridge, with unrivalled views of the River Thames and the City of London.
The challenge
Cognition was selected by Glaziers Hall to reinvigorate their marketing efforts. From a digital point of view, the challenge was clear: the existing website was not showcasing the potential of the venue and attracting very little organic traffic.
The solution
We began by developing a new website design using beautiful photography showcasing the multi faceted nature of this unique venue. We also put together a comprehensive PR plan that resulted in:
- A PR campaign that reached more than 1.4 million people in the conference and event industry
- 69% of all coverage featured ‘showcase’ photography of the venue
- Secured a mention as one of only 3 UK venues to be included in Event Magazine, as part of its Top Riverside Venues feature
- Web traffic increased by 30%
- Web enquiries increased by 93%
- Glaziers Hall has transformed from a loss-making livery hall to a venue of prestige.
- Business grew by 23.79% in one year
"We are happy you are overseeing our small yet growing business. The difference is already both encouraging and perceptible. This is fantastic progress."
Samantha Enstone, Managing Director, Glaziers Hall
Get in touch today
Learn more about our psychological approach to marketing and how our services are informed by scientific expertise.
Our blend of digital marketing, psychology and technology, is delivering tangible value to SMEs and global corporations in territories as diverse as the UK, Europe, the Americas, Russia & Asia.
They can also deliver value to you.
T: +44 121 725 3966
Case Studies
